Product leader known for building trust and turning ambiguity into alignment.

Product leader with a decade of experience taking ideas from zero to one and scaling global platforms at Meta, Amazon, and Walmart. Most recently led global product strategy for Facebook Marketplace Search. Currently focused on staying on top of the latest AI tools, building on my experience delivering AI-powered products at Meta and Walmart.

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Matt Bruer MB
Selected impact
4B+
Incremental annual search sessions delivered for Facebook Marketplace
11M+
Hours saved annually for Amazon Pharmacy customers
$157M
Annual downstream impact generated by revamping Amazon Household program
+35%
Lift in average order value from Walmart's AI shopping assistant, Sparky
Selected work

Consumer products across search, ecommerce, AI, & healthcare

A decade of experience at Meta, Amazon, and Walmart spent launching new bets in ambiguous spaces and driving growth and quality for global products used by millions.

Meta logo
Marketplace Search

Modernizing the way users discover Marketplace content

  • Led Marketplace's strategy and execution for a next-generation content search experience, in partnership with Facebook and Instagram Search, and reported progress to the company's CPO.
  • Delivered strategy and drove cross-org alignment to integrate Marketplace content into Meta AI.
  • Drove strategy, long-term vision, and execution for visual search which is now live on Marketplace.
  • Grew annual search volume by over 4B sessions despite headwinds from declining Marketplace usage.
  • Launched a reusable search experience highlighting Marketplace content tied to key cultural events — supporting a flagship marketing campaign and a Netflix activation that increased young-adult engagement by over 50%.
  • Improved relevance and reduced off-topic results 17%, surpassing competitive benchmarks six months ahead of schedule.
Walmart logo
AI & Conversational Commerce

Building the future of conversational shopping at Walmart

  • Led early strategy, development, and testing of Walmart's AI shopping assistant (Sparky), which generates 35% higher average order value and converts at twice the rate of traditional search.
  • Managed the messaging-focused product team within Walmart's conversational commerce incubator.
  • Graduated Text to Shop into Walmart's core ecommerce business — the only product to graduate in 2023 — after growing users 17x, reducing errors by 80%, and increasing incremental spend by 5x.
  • Developed conversational shopping features that led to two patent filings.
Amazon Pharmacy logo
Amazon Pharmacy

Launching Amazon Pharmacy

  • Owned onboarding, notifications, and the medication dashboard for the pharmacy's alpha, beta, and GA launches.
  • Improved sign-up completion rate by 72%, surpassing the team's launch goal by 31%.
  • Built medication lifecycle features estimated to save customers 11M+ hours a year and reduced customer-initiated prescription transfer-outs by 20%.
  • Launched Amazon Pharmacy's Alexa integration, delivering a company-level flagship goal.
Amazon logo
Amazon Household

Revamping an existing program to deliver $157M in annual impact

  • Drove $157M in downstream annual revenue by increasing Prime benefit sharing in the United States.
  • Grew Amazon Household enrollment by 44% across the United States and Europe.
  • Redesigned the program's sign-up flow to increase completion rates 80%, greatly exceeding the team's 50% goal.
  • Authored and drove alignment on a CEO-reviewed plan to unify backend sharing services across Amazon.
Side projects

Things I'm building for myself, friends & family

Projects that provide hands-on experience with the latest AI tools while also addressing real needs in my own life.

TrekDeck TrekDeck

TrekDeck

trekdeck.cc

"Mission control" travel app that supports users across the full lifecycle of a trip. Transforms scattered ideas and bookings into an organized itinerary, catches gaps with automated AI-powered checks, keeps travelers organized on the ground during their trip, and makes it easy to capture notes and share recommendations after the trip.

AI in the product
  • Booking ingestion — Claude (Sonnet 4.6) reads bookings via vision for screenshots, the document API for PDFs, and structured extraction for text.
  • AI itinerary review — assesses the plan, surfaces findings, and offers opt-in recommendations.
Built with
Claude CodeClaude DesignGPT Image 2
Try TrekDeck
The League The League

The League

theleague.cc

Platform powering a year-round sports-prediction competition among friends. Includes a web app that handles the picks experience, live leaderboards, and notifications along with a Claude-powered agent that automates the competition end-to-end by creating and scoring events.

AI in the product
  • Commissioner Agent — built on Claude (Sonnet 4.6); drafts events, proposes scores, and validates results, using Anthropic's server-side web search to pull live real-world outcomes.
  • Model Context Protocol (MCP) — a custom server (local stdio plus a remote OAuth connector) exposes ~14 league tools so Claude can operate the app directly from desktop, web, or mobile.
Built with
Claude CodeClaude DesignCodexGPT Image 2
Visit The League
Cork Compass Cork Compass

Cork Compass

wineapp.cc

AI-native wine journal that uses tasting logs to learn your palate and generate personalized insights and recommendations to form a clear picture of what you like and why.

AI in the product
  • Vision OCR — extracts wine metadata from a label photo, winemaker's notes from a back label, and a full wine list from a restaurant-menu photo.
  • Post-tasting insight — compares your experience against the typical characteristics for that wine and region.
  • Palate analysis — synthesizes your tasting history into structural preferences, varietal and region affinities, flavor patterns, and a narrative "wine personality."
  • Recommendations — ranks a scanned wine list against your palate and predicts whether you'll like a single looked-up wine.
Built with
Claude CodeClaude DesignCodexGPT Image 2
Try Cork Compass
Stack
Claude CodeCodexClaude APIGPT Image 2GitHubVercelSupabaseCloudflareMapboxResend
About

Product leader with a decade of experience taking new ideas from zero to one and scaling global platforms at Meta, Amazon, and Walmart. Most recently led global product strategy for Facebook Marketplace Search, where I focused on growth, quality, and developing new AI-powered features. Previously built AI shopping assistants for Walmart, launched Amazon Pharmacy, and grew Amazon Household across the US and Europe.

Known for digging into ambiguous customer problems, building trust across orgs, setting a clear product vision, and rallying cross-functional teams to deliver experiences that users love.

Working on side projects tied to travel, wine, and sports predictions to stay on top of the latest AI dev tools and to address real needs in my own life.

Excited about conversational and agentic commerce, health tech and wellness, travel, sports and entertainment, edtech, and personalized software, but open to anything where the problem is interesting and the team is strong. Currently exploring senior IC roles — if you and your team are building something interesting, I'd love to hear about it.

LocationSeattle / Bellevue, WA
EducationMBA, Emory (Goizueta)
Woodruff ScholarBSBA, UNC Chapel Hill
International Business
Filed PatentsExpedited Online TransactionsMulti-Item Search
PreviouslyThe Coca-Cola Company
Strategic Marketing IncubatorTriage Consulting Group
Healthcare Consultant
Skills

Areas of expertise

Product Management Product Strategy Product Vision Cross-Functional Leadership Roadmapping 0 to 1 Product Development Growth Ecommerce Conversational Commerce Agentic Commerce Marketplaces AI/ML AI Evals Vibe Coding AI Prototyping Search Visual Search Ranking & Relevance Onboarding Activation Recommendation Systems Identity & Account Sharing Healthcare Product Development in Regulated Industries
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