Product leader known for building trust and turning ambiguity into alignment.

Product manager with a decade at Meta, Amazon, and Walmart, taking ideas from zero to one and growing global platforms. Shipped products and features that have reached hundreds of millions of users and delivered over $400M in business value. Most recently led global product strategy for Facebook Marketplace Search. Currently working on side projects to stay on top of the latest AI tools, building on my experience delivering AI-powered products at Meta and Walmart.

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Matt Bruer MB
Selected impact
4B+
Incremental annual search sessions delivered for Facebook Marketplace
11M+
Hours saved annually for Amazon Pharmacy customers
$157M
Annual downstream impact generated by revamping the Amazon Household program
2
Conversational AI patent filings from products launched at Walmart
Selected work

Consumer products across search, ecommerce, AI, & healthcare

A decade at Meta, Amazon, and Walmart launching new bets in unproven spaces and driving growth and quality on some of the world's largest consumer platforms.

Meta logo
Marketplace Search

Modernizing the way users discover Marketplace content

Drove global product strategy for Facebook Marketplace Search, growing engagement and improving quality, with progress reported to Meta's CPO. Also led Marketplace's push to deliver a world-class content search experience, launching visual search and driving the strategy for integrating Marketplace content into Meta AI.

4B+ incremental search sessions/yr −17% off-topic results +8% NDCG
Walmart logo
AI & Conversational Commerce

Building the future of conversational shopping at Walmart

Fast Company named Text to Shop one of 2023's Next Big Things in Tech

Led messaging products within Walmart's conversational commerce incubator and graduated Text to Shop, an NLP-based shopping assistant, into Walmart's core business (only product to graduate in 2023). Also crafted strategy and ran initial testing for the company's agentic shopping assistant (Sparky).

2 patents filed 17× user growth Promoted to Group Product Manager
Amazon Pharmacy logo
Amazon Pharmacy

Launching Amazon Pharmacy

Worked with the original PillPack team to launch Amazon Pharmacy. Owned onboarding, notifications, and medication management for the beta and GA launches. Also shipped medication-lifecycle features that save customers millions of hours a year and delivered the pharmacy's Alexa integration.

11M+ customer hours saved/yr +72% sign-up completion −20% prescription transfer-outs
Amazon logo
Amazon Household

Revamping an existing program to deliver $157M in annual impact

Revamped the sign-up flow for Amazon Household, turbocharging program growth across the US and Europe. Also authored the CEO-approved strategy to unify backend sharing services across Amazon.

$157M annual downstream impact +44% enrollment +70% sign-up completion
Side projects

Things I'm building for myself, friends & family

Real products that solve real needs in my own life while keeping me hands-on with the newest AI tools.

FreshText FreshText

FreshText

Private household tool (not publicly available)

Rebuilt the best features from Text to Shop for Amazon Fresh. Created an iMessage experience my wife and I use to reorder items, search for products, and manage our cart. It regularly refreshes our purchase history to support better personalization.

AI in the product
  • Personalized Pantry — Claude (Haiku 4.5) interprets our messages and matches free-text requests against a 300+ item pantry built from our purchase history.
Built with
Claude CodeClaude APIPrinting PressBlueBubbles
Ask for a Demo
TrekDeck TrekDeck

TrekDeck

trekdeck.cc

"Mission control" travel app that supports users across the full lifecycle of a trip. Transforms scattered ideas and bookings into a polished itinerary, catches gaps with automated AI-powered checks, keeps travelers organized on the ground during their trip, and makes it easy to capture notes and share recommendations after the trip.

AI in the product
  • Booking ingestion — Claude (Sonnet 4.6) reads bookings via vision for screenshots, the document API for PDFs, and structured extraction for text.
  • AI itinerary review — assesses the plan, surfaces findings, and offers opt-in recommendations.
Built with
Claude CodeClaude DesignGPT Image 2
Try TrekDeck
The League The League

The League

theleague.cc

Platform powering a year-round sports-prediction competition among friends. Includes a web app that handles the picks experience, live leaderboards, and notifications along with a Claude-powered agent that automates the competition end-to-end by creating and scoring events.

AI in the product
  • Commissioner Agent — built on Claude (Sonnet 4.6); drafts events, proposes scores, and validates results, using Anthropic's server-side web search to pull live real-world outcomes.
  • Model Context Protocol (MCP) — a custom server (local stdio plus a remote OAuth connector) exposes ~14 league tools so Claude can operate the app directly from desktop, web, or mobile.
Built with
Claude CodeClaude DesignCodexGPT Image 2
Visit The League
Cork Compass Cork Compass

Cork Compass

wineapp.cc

AI-native wine journal that uses tasting logs to learn your palate and generate personalized insights and recommendations to form a clear picture of what you like and why.

AI in the product
  • Vision OCR — extracts wine metadata from a label photo, winemaker's notes from a back label, and a full wine list from a restaurant-menu photo.
  • Post-tasting insight — compares your experience against the typical characteristics for that wine and region.
  • Palate analysis — synthesizes your tasting history into structural preferences, varietal and region affinities, flavor patterns, and a narrative "wine personality."
  • Recommendations — ranks a scanned wine list against your palate and predicts whether you'll like a single looked-up wine.
Built with
Claude CodeClaude DesignCodexGPT Image 2
Try Cork Compass
Stack
Claude CodeCodexClaude APIGPT Image 2GitHubVercelSupabaseCloudflareMapboxResend
About

Product leader with a decade of experience taking new ideas from zero to one and scaling global platforms at Meta, Amazon, and Walmart. Most recently led global product strategy for Facebook Marketplace Search, where I focused on growth, quality, and developing new AI-powered features. Previously built AI shopping assistants for Walmart, launched Amazon Pharmacy, and grew Amazon Household across the US and Europe.

Known for digging into ambiguous customer problems, building trust across orgs, setting a clear product vision, and rallying cross-functional teams to deliver experiences that users love.

Side projects in travel, wine, and sports predictions keep me building daily with the latest AI dev stack. Each one solves a real problem for me, my friends, or my family.

Excited about conversational and agentic commerce, health tech and wellness, travel, sports and entertainment, edtech, and personalized software, but open to anything where the problem is interesting and the team is strong. Currently exploring senior IC roles — if you and your team are building something interesting, I'd love to hear about it.

LocationSeattle / Bellevue, WA
EducationMBA, Emory (Goizueta)
Woodruff ScholarBSBA, UNC Chapel Hill
International Business
Filed PatentsExpedited Online TransactionsMulti-Item Search
PreviouslyThe Coca-Cola Company
Strategic Marketing IncubatorTriage Consulting Group
Healthcare Consultant
Skills

Areas of expertise

Product Management Product Strategy & Vision Cross-Functional Leadership 0 to 1 Product Development Growth Ecommerce Conversational AI Agentic Commerce Marketplaces AI/ML AI Evals AI Prototyping Search Ranking & Relevance Onboarding & Activation Recommendation Systems Identity & Account Sharing Healthcare
Testimonials

What it's like to work with me

“
I promoted him to manage a group of PMs on a 0-1 product area that was highly ambiguous, straddling both technical and UX uncertainty. I was impressed by his ability to articulate an opinionated, strong position on several product questions, while also being flexible enough to champion a new product team culture that we were instituting. He continued to operate as a senior IC while providing leadership and support to his team, and maintained a high level of professionalism and earned a lot of respect from his peers in the process. An aspect of his ability that stands out is his written and verbal communication, where he's clearly in the top percentile of people at his level. I recommend him strongly for product leadership positions.
Director of Product, WalmartFormer Manager
“
Matt is a great partner, it has been an absolute pleasure to work closely with him. His exceptional leadership, in-depth product understanding, and collaborative spirit have been instrumental in shaping our team's strategy and driving execution. He has a real strength for navigating high-ambiguity workstreams.
Data Science Partner, Meta
“
Matt is a compelling storyteller who makes complex ideas accessible and engaging to leadership, conveying the core message along with the reasoning and data while inspiring alignment. He moves fluidly between high-level strategy and the fine details.
Design Partner, Meta
“
This was extremely ambiguous at the start, and Matt brought clarity, giving the team concrete areas to execute against. He's a collaborative and inclusive partner who welcomes input from all stakeholders. He ensures a comprehensive, digestible plan of action while keeping commitments realistic and fully eng-supported, and I've appreciated his thoughtful partnership on nuanced, consequential decisions.
Engineering Manager, Meta
Get in Touch

Whether you're hiring, building something interesting, or just want to talk shop, I'd love to hear from you.

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